In the search for environmentally benign solvent media, a new class of solvents composed of mixtures of carbohydrates with urea or methylated urea has been noted to be effective in enhancing the reaction rates of a bimolecular organic reaction like the Diels-Alder reaction of cyclopentadiene with methyl acrylate. The viscosity of these media appears to be an important parameter in controlling the second order kinetics.