Hydrophobically modified poly(acrylic acid) was synthesized using 3-pentadecylcyclohexylamine (3-PDCA), which was in turn synthesized from 3-pentadecylphenol, one of the components of cashew-nut shell liquid (CNSL), a renewable resource material. H-1 NMR spectra confirmed the incorporation of 3-PDCA onto PAA and a series of HMPs with three different molar concentrations, viz. congruent to 3, 5 and 7 mol-% of 3-PDCA, were synthesized. An increase in viscosity with increasing hydrophobic content was observed by rheological measurements. The critical association concentrations were determined using an Ubbelohde viscometer and a controlled stress rheometer. The stability of HMPs towards temperature and shear was studied. Rheological measurements showed that there was a steady increase in viscosity with increase in hydrophobe content due to the formation of reversible networks. These polymers exhibited gel-like behavior at low concentrations (greater than or equal to2 wt.-%) with an apparent yield stress (ca. 10 Pa) and showed shear thinning properties (non-Newtonian). However, below a critical concentration, c [eta], they showed Newtonian behavior.