A highly soluble poly(1,3,4-oxadiazole) (POD) substituted with long alkyl chains was examined for electrochemical fluorescence switching. The high solubility of the polymers enabled a simple fabrication of an electrochemical cell, which showed reversible fluorescence switching between dark (n-doping) and bright (neutral) states with a maximum on/off ratio of 2.5 and a cyclability longer than 1000 cycles. Photochemical cleavage of the oxadiazole in POD allowed photo-patterning of the POD film upon exposure to UV source. The patterned POD films displayed patterned image reversibly under a step potential of +1.8/-1.8V.